What this course is being designed for.
Proposed paid curriculum for developing and evaluating a coordinated campaign.
Proposed learning outcomes
- Research customer questions and competing offers
- Plan a content journey across selected channels
- Create a measurement plan with clear event definitions
- Review results and design the next experiment
Planned curriculum
These modules are proposed. Teaching material, fees and dates will be confirmed before the course becomes available.
01
Proposed module
PlannedResearch customer questions and competing offers
02
Proposed module
PlannedPlan a content journey across selected channels
03
Proposed module
PlannedCreate a measurement plan with clear event definitions
04
Proposed module
PlannedReview results and design the next experiment
A clear starting point.
- Review the confirmed course requirements before enrolment.
Learning, with support.
Save private notes, ask a question in your enrolled class and review your quiz feedback. Learn Guide can help you find platform information while you stay on the page.
Read learning FAQs