What this course is being designed for.
Proposed time-bound masterclass for designing a focused, ethical marketing experiment.
Proposed learning outcomes
- Choose a business constraint and testable hypothesis
- Develop two evidence-based message variants
- Specify comparison groups and decision criteria
- Present results, uncertainty, and next actions
Planned curriculum
These modules are proposed. Teaching material, fees and dates will be confirmed before the course becomes available.
01
Proposed module
PlannedChoose a business constraint and testable hypothesis
02
Proposed module
PlannedDevelop two evidence-based message variants
03
Proposed module
PlannedSpecify comparison groups and decision criteria
04
Proposed module
PlannedPresent results, uncertainty, and next actions
A clear starting point.
- Review the confirmed course requirements before enrolment.
Class access window
Start date to be announced — End date to be announced
Learning, with support.
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